Earlier work
A decade of consumer products
Before Oracle, I spent ten years shipping consumer products — as a designer and, before that, a product manager. Different scale, same discipline: research, iterate, measure.
Fox Sports Asia — +11% content consumption
Led the responsive site revamp through design thinking workshops, personas, and usability testing across the region’s biggest sports audience. Full case study →
Stay Far East — +6% revenue in 3 months
Hotel booking site revamp for the Far East Hospitality group; average order value up 4% in the same window.
PIAS — advisor-facing financial planning
Designed the tablet and web tool financial advisors use in real client conversations — contextual inquiry with advisors, concept testing with real customers. Full case study →
Shabik — 1M users
Chat app for the Middle East market; top-3 in the regional App Store in 2014, day-7 retention up 16% under my product management.
Rings.TV — S$2.25M investment secured
Live-streaming platform launched from zero; reached 25% day-7 retention and closed strategic investment from MM2 Asia.